Friday, April 8, 2011

Lomography

Im a big fan of Lomography and would do anything for Cape Town to get our own concept store. At the moment Exposure Gallery in Woodstock is stocking all things Lomography.

Found some cool stuff on the Exposure website, here some rules to follow:


The Ten Golden Rules of Lomography 

1. Take your camera everywhere you go 
In bed, in Gorki park, in a propeller driven airplane or in the launderette: You grab your camera and everything around you starts to vibrate with life, be prepared, keep your camera close at hand and ready for action everywhere and all the time. 

2. Use it anytime: Day or Night 
Every single second has its own unique, light, grey, colourful, woolly, profound, or flat mood. Your life is not going to wait for your camera, its rules and the floating around involved in it. Either - click - and you have captured the situation as it is, or you haven't. 

3. Lomography is not interference in your life but part of it 
Lomography doesn't interrupt the direction in which your life is going; rather it's a significant and integral part of it. Just like talking, walking, sleeping, eating, thinking, drinking, laughing and loving, Lomography is a colourful sign that you are alive.  

4. Shoot from the hip 
It is as simple as it is unusual: You don't have to look through the viewfinder to take a good picture, no, on the contrary! Give yourself more freedom in your choice of perspectives. Hang it up in the air, out in front or behind your back. No limits - just your experience mixed with some luck. 

5. Approach the object of your Lomographic desire as close as possible 
Get close - click - from the wrist looking deep into the eyes, full frontal, close up and precisely what ever it is that interests you. Laughing as you go, feeling good so that everyone can see that Lomography is the most obvious and natural thing in the world. 

  

6. Don't Think (William Firebrace) 
Put your head in the ice cold bathtub, hold your breath, count to 100 and let your troubles dissolve. Then jerk your head out again and with it firmly on your shoulders, grab your camera and hit the streets. Start snapping away, live it and have fun. 

7. Be Fast 
A mere tenth of a second makes the difference between Lomography and not Lomography. Don't waste time with (Just don't wait any time) settings or adjustments, thinking about it, faffing around and procrastinating. First impressions have a quality of their own, trust yourself.  

8. You don't have to know beforehand what is captured on the film 
Give the randomness of Lomography a chance. Enjoy your new way of living with random occurrence. You're not here for Lomography! Lomography is here for you! Lomography only works if the only thing you concentrate on is celebrating your life. 

9. Afterwards neither 
Wow, that looks great, what is that, where was I there? Your brain is running at top speed, your memory is spinning, your history is tumbling. No, you don't even have to know afterwards exactly what's on the film. Just read between the Lomographs. 

 10. Don't worry about the rules 
Forget the 10 Golden Rules - discover your very own Lomography, immerse yourself in what's  going on, do it and do what you want but do it now.  


(www.exposuregallery.co.za/lomo.php)







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